My intention is to help innovation (new products and services) progress, and more specifically, to combine my fascination for designing with disruptive technologies (e.g. sensor tech, IoT, AR/VR) and sociology.


Technology believes that everything can be made, sociology believes that deeper reflections can be found that give useful directions. I want to work on these topics, because I was part of the first generation that could be addicted to a screen all their childhood, and this made me mentally and physically unbalanced. After I learned how to get control back, I wanted to design products that are more in line with what it means to be human.


I envision a future where luxury is about poetic satisfaction. This means in practice that I enjoy making designs and experiences that:

- allow for some freedom of interpretation

- engage movement of the whole body

- see a person as part of a bigger "system", socially connected to each other and having influence on everyone they have contact with, rather than an egoistic being

- contribute to a better world, from my values of equality, balance, freedom, and curiosity.


I study a master in Industrial Design (Eindhoven University of Technology, The Netherlands) with a specialisation in Interaction Design. Furthermore, I am a consultant in design and innovation for SURE Innovation (a consultancy firm for high-tech companies). Right now, I am working on my master thesis on the future of IoT, I am teaching myself the basics of programming AI, and I am learning Swedish!


Email me, read what others think about me on LinkedIn or download my CV!

hej! how are you?



Internet of things (iot), privacy by design and by default, connecting the online with the offline experience, embodiment in iot,  sociology, public debate, product design



Shops are becoming the physical Facebook: "digital innovation" means tracking your entire route and behaviour to improve (neuro)marketing. PIVOT is a connected shopping compass, that lets you physically scroll through a store, without leaving data behind. Get inspired by quotes on the wall or on your phone, pick a compass, scan the barcode, and the compass will lead you the way.


This project is part of my ongoing master thesis, mentored by Martijn van den Broeck - UX designer Google Chrome and Pierre Lévy - professor in systemic change.

carpooling with strangers

interactive materiality, product design,

human-centered design, programming,

design for sharing-economy, stimulating social behaviour

carpooling: from social discomfort to social opportunities


Carpooling is an environmentally friendly and highly social trend. To address the barrier of communicating with strangers in a car, I designed Wally – a shape-changing mirror. I observed that people already use their rearview mirror to keep an eye on their kids. This mirror is to have eye-contact with your passenger. When the traffic needs attention, or when someone in the car does not want to have a conversation, the mirror turns to a frosted state.

design inspired by tango

INTERNSHIP IN sweden, interaction design research,

explorative prototyping, rapid prototyping,

inviting for whole-body movement,  inviting for intimacy

making people dance together


I feel that many qualities are hidden in tango dance. What makes people want to be so close to each other and move together? Why do we perceive tango as a beautiful act? Moreover, how can it be that the interaction between the dancers is so intuitive? I performed a research project with the goal of abstracting elements that can be applied when designing other experiences. The final deliverable is a design that makes it irresistible to people to dance together (even for Swedish software engineers). Furthermore, I have used the ideas as inspiration when designing Algoritmisch Ritme.

 being someone else in virtual reality

human-centered design, sociology, story-telling,

persuasive experiences in human-computer interaction (hci),

increasing gender equality, stimulating empathy

experience sexism from the perspective of the other gender


Interactive dance installation

programming, art, mathematics, kinect,

inviting for whole-body movement

combining mathematics, art and dance


design for lower back pain

prototyping, screen interface design,

branding / graphic design, design for health

exercising: do you do it? & do you do it right?


human-machine interface design







the perceived complexity of a high-tech agricultural machine


The Diverto-QS100 (a multifunctional agricultural machine) challenged the perceived complexity of the Human-Machine Interface (HMI) among its' potential users. My job was to design an explanation of the HMI to convince customers of the current design and to propose a new design for the right-hand armrest with integrated HMI.



SURE Innovation makes the scientific knowledge and new technologies that are developed at the University of Technology Eindhoven available to entrepreneurs. Our clients are mostly SME's with a wide variety of disciplines, who seek advice in how to innovate their business.


My colleagues are all engineers and some also have a business-background. As one of the only designers in the team, my goal is to provide a thoughtful direction that is not only exciting from a technology- or economic point-of-view, but that also supports user and society.


My responsibilities are brainstorm-sessions and projects that are in the early stage of concept development. Brainstorm sessions are my favourite activity within the job. It gives me the opportunity to work with a wide variety of clients in a short time: by now I have worked with Burkely (a leather-fashion company), and Oxboard (they make a high-end hoverboard, with the main selling point that it does not catch fire). Furthermore, I have worked with an entrepreneur who was working on a smart device for blind people, and a team of entrepreneurs who were working on improving the storage of silage (cow food). I recently collaborated with Wayfinder (digital way-finding poles for smart cities).


As I work in interdisciplinary teams, my goal is not just to have an inspiring conversation with every client, but also to learn from what my colleagues are advising from their point-of-view. For example, I learned about the new privacy laws, ways to technically realise modular products, and material properties! My colleagues are also inspiring for me on a personal level.


They are not only all ambitious and skilful, but they also showed me how to stay true to myself. We had memorable conversations when a co-worker talked about his burn-out, when we had trouble to stay close to our values when working with "difficult" clients, and one of my female co-workers talked about her struggle to get equal salary for an internship she was persuing. And of course, we also feel at ease in messing with each other and having good laughs!


designer by day, designer by night! and there is breaks